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Brume

Fictional direction · NDA · Web apps

Brume

Everyday clothes, without the noise

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01 · The brief

Everyday clothes, without the noise

Show a credible interface without exposing a real client. Same craft level, clear journey, playable interactions.

02 · Inside the product

One scroll, one screen

Each section locks to the viewport — scroll naturally.

Brume
Brume

Brand · ready-to-wear

A full shop from lookbook to checkout

6 articles

Catalog24 €
Cart48 €
Checkout36 €
Sélection19 €
Coup de cœur62 €
Édition limitée89 €
Brume

Catalog

Brume

Filters, stock by size, product pages with fabric notes.

24 €

Shop now
Brume

Open the Brume shop

Demo cart · no real payment.

Catalog

× 1

24 €

Cart

× 1

48 €
Shop now

03 · Playable prototype

Touch it

Click, filter, navigate — everything reacts. Nothing hits a real backend: it’s an intent demo.

  • Hero + below-the-fold sections (not just a hook)
  • Visual hierarchy and primary CTA
  • Information density vs readability
Open the full app
BrumeCart · 0

Local demo — no data is sent.

04 · Same family

Other directions of the same type — to compare density and mood.

La Place — Local market, delivered to you
La PlaceLocal market, delivered to you
Forge — Pro catalog online
ForgePro catalog online
Créneau — Book without calling
CréneauBook without calling
Atelier Brut — Handmade goods, order online
Atelier BrutHandmade goods, order online

05 · What to look at

  1. 01Hero + below-the-fold sections (not just a hook)
  2. 02Visual hierarchy and primary CTA
  3. 03Information density vs readability
  4. 04Interactive states (hover, selection, feedback)

A project in this spirit?

Brume — Everyday clothes, without the noise | Ilyesse Hamcherif