Cap Nord
From €500

Case study · Driving school
Cap Nord
Licence B & A2 — clear packs, CPF at the desk
Same trade as Route Libre, different skin — dark copper, short enrolment.
Scroll the story · then the live pages ↓
- Funnel
- Enrol in 3 fields
- Trust
- VAT-incl. before the file
- SEO
- Seine-Saint-Denis visibility
01 · Problem
Price fog = endless “how much?” calls
Without visible VAT-incl. packs, candidates compare Maps and call whoever picks up.

02 · Approach
Enrol in 3 fields, price before the file
Authoritative hero → formulas → clear CPF → contact. Tight funnel for Seine-Saint-Denis.

03 · Stack
Same Next.js base, different UI direction
Next.js, TypeScript, Tailwind, optimized images. Vercel noindex demo — client staging.

04 · Outcome
Less friction, more enrolments started
VAT-incl. before the file, short form, deliberate local SEO.

Takeaways
- →Showing VAT-incl. kills the “just asking” call.
- →A different skin proves a sector isn’t stuck to one look.
- →3 fields > full enrolment form on the web.
€890Offer €500
Technical sheet
- Technologies
- Next.js
- TypeScript
- React
- Tailwind CSS
- Libraries & tools
- next/image
- Framer Motion
- Deployment
Vercel — subdomain demo, noindex, global CDN
- Role
Technical design · UI · fullstack development · baseline SEO
- Context
Driving school demo — VAT-incl. packs, CPF, short enrolment
06 · Inside the product
Each chapter = one page. Zoom in → zones → zoom out → next page.
Page chapter · 01 / 05
Home page
We start on the home — the converting storefront
First impression: brand, promise, visual proof and CTA. If this page fails, the rest of the site almost never saves the lead.
Job of this page: Clear intent from entry — the visitor knows what to do next.
Scroll down · zoom into 6 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 02 / 05
Training page
Page change: training packs
Each track needs its own pitch. A dedicated page avoids an indigestible home catalogue.
Job of this page: Better orientation — files already tagged car / bike / theory.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 03 / 05
Pricing page
Page change: the price grid
Here we write in black and white what will be invoiced. Anti-dispute, anti-“how much?” page.
Job of this page: Price trust — cleaner conversion toward the form.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 04 / 05
Reviews page
Page change: social proof
Before the last click, prospects look for local proof. This page reassures where Google Maps isn’t enough.
Job of this page: Higher completion rate — especially on the first visit.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 05 / 05
Enrolment page
Page change: start the file
This is the business goal. Short form, mobile-first — the whole site pushed here.
Job of this page: Qualified lead volume — the desk calls back with the right script.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Tour complete
Now open the live site and click freely.
07 · Cap Nord
See the project and try it
The showcase runs like a real client site: pages, forms, cart when relevant. You can also ask for a turnkey purchase.
