Route Libre
From €500
Case study · Driving school
Route Libre
Car & motorcycle licences — clear prices, fast dates
Enrolment funnel for local SERP + mobile — not a brochure.
Scroll the story · then the live pages ↓
- Funnel
- Enrol CTA first
- Trust
- Cash vs CPF separated
- Leads
- Car / bike / theory pre-chosen
01 · Problem
5 Google listings, one criterion: price
Without a clear site, candidates call for “how much?” — the desk becomes a FAQ.
02 · Approach
One page = one decision
Hero → packs → pricing → branches → enrol. Each screen has a job, zero carousel.
03 · Stack
Next.js, perf and local SEO
Next.js, TypeScript, Tailwind, optimized images. Vercel noindex demo — client staging.
04 · Outcome
Mobile enrolment in ~2 min
Visible prices, CPF / cash separated, leads oriented car · bike · theory.
Takeaways
- →Answer price · place · next step before the phone.
- →The pricing table converts more than the hero.
- →Simple stack = iterate fast without killing perf.
€890Offer €500
Technical sheet
- Technologies
- Next.js
- TypeScript
- React
- Tailwind CSS
- Libraries & tools
- next/image
- Framer Motion
- Deployment
Vercel — subdomain demo, noindex, global CDN
- Role
Technical design · UI · fullstack development · baseline SEO
- Context
Driving school demo — packs, pricing, IDF branches, enrolment
06 · Inside the product
Each chapter = one page. Zoom in → zones → zoom out → next page.
Page chapter · 01 / 06
Home page
We start on the home — the converting storefront
First impression: brand, promise, visual proof and CTA. If this page fails, the rest of the site almost never saves the lead.
Job of this page: Clear intent from entry — the visitor knows what to do next.
Scroll down · zoom into 6 zones
Bondy · Créteil · Saint-Denis · Mon–Sat 9–19
01 84 80 12 40Île-de-France · since 2011
Get your licence.Without the fog.
Clear packs from €999 TTC, CPF handled at the desk, exam seats from mid-August. Call Mme Diallo or enrol in 2 minutes.
Next B exam · 18 Aug Créteil · 4 seats left
Three ways to start
All offers →Upcoming seats
Held 48h after enrolment · updated 08:40
Ready when you are
Demo form — nothing charged. In prod, Karim or Nadia call you back within 2 hours.
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 02 / 06
Offers page
Page change: the offers
Home hooks. The offers page details each path so candidates choose without calling.
Job of this page: Fewer “info” calls — more enrolments started.
Scroll down · zoom into 1 zones
Bondy · Créteil · Saint-Denis · Mon–Sat 9–19
01 84 80 12 40Offers
Car, bike, theory — Karim (B), Nadia (A2), code room upstairs at Bondy.
Category B
Car · manual or automatic · CPF or accelerated pack. Lessons from 17 with accompanied driving.
20 or 30 hrs · exam in Créteil / Bobigny
Choose this track
A2 / A licence
35 kW bike (A2) then full A upgrade. Yard + road · helmet & gloves lent on exam day.
12 hrs min · Saint-Denis & Bondy
Choose this trackClassroom code + e-learning
Bondy sessions Mon–Sat · web access 24/7 · teacher follow-up. Standalone or in B / A2 packs.
€29.90/mo or pack-included
Choose this track
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 03 / 06
Pricing page
Page change: the price grid
Here we write in black and white what will be invoiced. Anti-dispute, anti-“how much?” page.
Job of this page: Price trust — cleaner conversion toward the form.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 04 / 06
CPF page
Page change: pay with CPF
CPF scares people (paperwork). A dedicated page demystifies the path and unlocks hot files.
Job of this page: More CPF files started — higher average basket.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 05 / 06
Reviews page
Page change: social proof
Before the last click, prospects look for local proof. This page reassures where Google Maps isn’t enough.
Job of this page: Higher completion rate — especially on the first visit.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 06 / 06
Enrolment page
Page change: start the file
This is the business goal. Short form, mobile-first — the whole site pushed here.
Job of this page: Qualified lead volume — the desk calls back with the right script.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Tour complete
Now open the live site and click freely.
07 · Route Libre
See the project and try it
The showcase runs like a real client site: pages, forms, cart when relevant. You can also ask for a turnkey purchase.