Sillage
From €500
Case study · Street / drop
Sillage
Street-premium. Quiet drop.
Short selection, written cart rules, stock window.
Scroll the story · then the live pages ↓
- Funnel
- One CTA = shop
- Checkout
- Clear shipping / VAT
- Sell-through
- Hero pieces featured
01 · Problem
Dense catalogue + fuzzy shipping = freeze
Too many pieces and no shipping rules: the drop gets browsed, not bought.
02 · Approach
One CTA = shop, hero pieces first
Short selection → PDP → cart with clear VAT / shipping.
03 · Stack
Light ecommerce front, lime mood
Next.js, TypeScript, Tailwind, optimized images. Vercel noindex demo — client staging.
04 · Outcome
Sell-through in the stock window
Single tunnel, written cart rules, focus on hero pieces.
Takeaways
- →Fewer SKUs, more purchase decisions.
- →Write shipping / VAT before payment.
- →One shop CTA beats five scattered links.
€1,290Offer €500
Technical sheet
- Technologies
- Next.js
- TypeScript
- React
- Tailwind CSS
- Libraries & tools
- next/image
- Deployment
Vercel — subdomain demo, noindex, global CDN
- Role
Technical design · UI · fullstack development · baseline SEO
- Context
Street drop demo — short selection, cart, shipping rules
06 · Inside the product
Each chapter = one page. Zoom in → zones → zoom out → next page.
Page chapter · 01 / 04
Home page
We start on the home — the converting storefront
First impression: brand, promise, visual proof and CTA. If this page fails, the rest of the site almost never saves the lead.
Job of this page: Clear intent from entry — the visitor knows what to do next.
Scroll down · zoom into 6 zones
Street-premium · Paris · free ship from €120
Sillage · Paris
Street-premium. Quiet drop.
Four everyday pieces · stock by size · free shipping from €120.
Enter the shopFeatured
Full shop →
The label
Cut for the street. Built for the cart.
Sillage is a fictional street-premium demo — shirts, track jackets, cargos and bags with sizes S–XL, VAT-incl. prices and Colissimo France.
Shop the drop →Street fashion shop · Paris
Sillage — street-premium, VAT-incl. cart & Colissimo
Sillage is a fictional Paris street-fashion shop: oversize shirt, track jacket, cargo and crossbody bag. The showcase shows Colissimo e-commerce with VAT-incl. prices, stock by size S–XL and a clear cart (subtotal, shipping, VAT share, total).
The shopper path stays simple: browse the drop, check the size guide, add to a VAT-incl. bag. Mainland shipping €6.90, free from €120. Returns within 30 days (demo rule). Each product page lists fabric, cut and workshop origin.
This page densifies SEO content for a street-premium brand ready for a real client: brand story, purchase process, shipping / returns / sizes FAQ, and a fictional Paris atelier NAP — without breaking the cart or demo checkout.
From browse to bag
- 01
Browse the drop
Four street-premium pieces — photos, cut, fabric. Paris street shop, stock by size.
- 02
Pick your size
S–XL size guide on each page. Between sizes, take the larger — exchange within 30 days.
- 03
VAT-incl. cart & Colissimo
VAT-incl. prices, shipping €6.90 or free from €120. Demo checkout — nothing charged.
FAQ — shipping, sizes & returns
- What are Colissimo shipping times?
- Mainland France Colissimo: 48–72 business hours after dispatch. Ships within 24–48h from the Paris atelier. Shipping €6.90, free from €120 incl. VAT.
- How do I choose my Sillage size?
- Sizes S–XL on each page. Street-premium cuts: between sizes, take the larger. Free exchange within 30 days (unworn, tags on).
- Does the cart include VAT?
- Yes — VAT-incl. cart with subtotal, shipping, VAT share (20%) and total. No checkout surprises. Portfolio demo.
- What’s the returns policy?
- Returns within 30 days, unworn with tags. One free exchange; return label in the parcel (demo rule).
- Where are the pieces made?
- Small runs: Portugal poplin, nylon and twill with partner workshops. Origin is on each product page of the Paris street shop.
Contact & area
Sillage
Atelier · 14 rue Oberkampf
75011 Paris
Online shop · ships France
Mon–Fri 10am–6pm · atelier by appointment
Demo contact details — fictional brand for portfolio preview.
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 02 / 04
Shop page
Page change: the shop
We leave the hero atmosphere for the catalogue. Here desire becomes product choice.
Job of this page: Shopable path — more cart adds, less “pretty but…” bounce.
Scroll down · zoom into 1 zones
Street-premium · Paris · free ship from €120
Shop
Sillage collection — Paris street-fashion shop: oversize shirt, track jacket, cargo trousers and crossbody bag. VAT-incl. prices, sizes S–XL, Colissimo e-commerce.
Free shipping from €120. Each piece lists fabric, cut and style note. Add to a VAT-incl. bag — demo checkout, nothing charged.
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 03 / 04
Pricing page
Page change: the price grid
Here we write in black and white what will be invoiced. Anti-dispute, anti-“how much?” page.
Job of this page: Price trust — cleaner conversion toward the form.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Chapter done · zoom out
Keep scrolling for the next page.
Page chapter · 04 / 04
Cart page
Page change: the cart
Last step before payment / contact. Clear totals and options avoid abandonment at the edge.
Job of this page: Higher checkout rate — minimal friction at the end of the tunnel.
Scroll down · zoom into 1 zones
Zoom in
Scroll once to enter this page’s tour
Then each scroll spotlights one zone. At the end you zoom out before the next page.
Scroll · zoom in
Tour complete
Now open the live site and click freely.
07 · Sillage
See the project and try it
The showcase runs like a real client site: pages, forms, cart when relevant. You can also ask for a turnkey purchase.